By According to Adobe, amazon prime day helps US online sales reach a record $14.2 billion.
Amazon Prime Day 2024
amazon prime day deals July 18, Reuters During the 48-hour amazon prime day event, customers in the US spent a record $14.2 billion online across retailers, according to a report released by Adobe Analytics on Thursday.
Retailers like Walmart (WMT.N) and Target (TGT.N) have opened new tabs and launched deals in conjunction with the Amazon sales event to draw in customers seeking deep discounts.
amazon prime day deals July is usually a slow month for retailers, but thanks to the two-day Amazon shopping event, it is now a season when parents hunt for deals, especially on electronics, back-to-school apparel, backpacks, uniforms, dorm decorations, and supplies.
amazon prime day deals Back-to-school sales began this year roughly two days earlier than in previous years due to discounts offered by American retailers to capture sales that would have otherwise gone to amazon prime day.
According to Adobe, the two days of July 16 and 17, 2023 saw an 11% increase in total online sales from $12.7 billion.amazon prime day According to Adobe, back-to-school shopping this year contributed to a 216% increase in spending on both days compared to June 2024 daily sales levels.
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Online sales for the electronics category increased 61% across retailers, according to Adobe, as a result of customers looking to upgrade their devices and add new technology. Based on more than 1 trillion visits to retail websites in the United States, it is reliant on direct-to-consumer transactions.
More products were sold during the two days of Prime Day this year than in any previous year, according to Amazon.com (AMZN.O), which opened a new tab.
Over the course of the two days, merchandise from small companies like TruSkin and Native Pet as well as well-known brands like Apple, Dyson, and Sol de Janeiro was purchased by Amazon Prime members.
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