By Amazon Business is a must for many entrepreneurs aiming to streamline their buying and selling processes. Whether you’re running a small startup or managing a growing enterprise, cataloging products effectively can make all the difference.
Here’s how you can master the art of cataloging on Amazon Business to get your products noticed.
Why Cataloging Matters
Cataloging products isn’t just about listing items. It’s also about telling Amazon’s algorithm exactly what you’re offering and why customers should care.
If you do it wrong, your product gets buried. If you do it right, you’re front and center when buyers are searching.
So, let’s dive into what makes a strong product catalog.
Step 1: Nail the Basics—But Do It Better
First of all, you need to start with accurate product information. However, accuracy alone isn’t enough; you need detail too.
Here’s a checklist to help you get started:
- Product Title: Keep it clear and descriptive. Include your brand and key attributes (e.g., color, size, material).
- Bullet Points: Highlight the top features. Think about what sets this product apart.
- Images: Use high-res photos from multiple angles. Make sure they match the product exactly.
- Pricing: Be competitive, but don’t undersell your value.
Real Example:
Imagine you’re listing office chairs. Instead of just saying “Black Office Chair,” go for “Ergonomic Mesh Office Chair with Adjustable Lumbar Support—Black, 360° Swivel, Heavy-Duty Base”. Notice how this description gives buyers more valuable information.
Step 2: Optimize Product Descriptions
Now that you’ve got the basics, it’s time to focus on product descriptions. This is where you can sell your product’s story.
Your description should answer the buyer’s question: Why should I care?
Here’s a breakdown:
- Keep sentences short and easy to read.
- Use everyday words that people can relate to, without oversimplifying.
- Address pain points: Think about the problems your product solves. Does it save time? Make life easier? Add comfort?
Example:
For that office chair? Talk about how the lumbar support can make a difference during long meetings or marathon workdays.
Step 3: Use Keywords Smartly (But Don’t Overstuff)
Keywords are critical for getting your product noticed. However, overdoing it can hurt your ranking. You need a balanced mix of specific words, broader terms, and phrases that help buyers find exactly what they need.
Here’s how you can add them strategically:
- Title: Add the most essential keywords here, but keep it natural.
- Bullet Points: Use secondary keywords without overloading the space.
- Product Description: Naturally weave in additional key phrases.
Table of Effective Keywords vs. Overstuffed Keywords
| Effective Keywords | Overstuffed Keywords |
|---|---|
| Ergonomic Office Chair | Best ergonomic office chair black best comfort support chair |
| Office Chair with Lumbar Support | Cheap office chair lumbar support black swivel ergonomic chair |
| Adjustable Mesh Chair | Top-rated adjustable mesh chair for office and home ergonomic black chair |
Step 4: Keep Inventory Data Spot On
One common mistake is inaccurate inventory data, which can lead to missed sales.
To avoid this:
- SKU: Ensure every product has a clear, trackable SKU. No duplicates.
- Stock Levels: Update regularly to avoid overselling or understocking.
If Amazon sees an inconsistency, your product could lose its search ranking.
Quick Tip:
Set reminders for yourself or your team to check stock levels and adjust prices weekly.
Step 5: Know the Amazon Business Rules
Amazon Business comes with its specific requirements. To comply, make sure you use B2B features like:
- Quantity Discounts: Offer bulk pricing to attract business buyers.
- Product Certifications: If your product has a certification like “Energy Star,” be sure to highlight it.
- Business-specific Descriptions: Tailor your descriptions to business needs by mentioning benefits like cost savings or professional-grade materials.
What Happens When You Get It Right
For instance, if you’re selling office supplies, well-cataloged products help business buyers find what they need faster. This increases the chances of repeat orders.
Take a seller offering bulk printer paper. By optimizing the catalog listing with clear titles, highlighting quality in the descriptions, and offering quantity discounts, that seller can stand out and attract loyal business customers.
Step 6: Analyze and Improve
Finally, your work doesn’t end once the products are listed. You should constantly refine and improve.
- Use Amazon Business Analytics to track how your products are performing.
- Adjust titles, descriptions, or images based on the data.
- Pay attention to customer feedback. It can reveal features you hadn’t thought were important.
Pro Tip: Stay Competitive with Pricing
Remember, Amazon Business buyers are always looking for value. Keep your prices aligned with the market. If you’re offering a premium product, make sure your listing emphasizes the quality and features that justify the cost.
Quick Recap:
- Get the basics right with detailed titles and clear bullet points.
- Write product descriptions that focus on the customer’s needs.
- Use the right mix of keywords for visibility without overloading.
- Keep your inventory data up-to-date to avoid losing ranking.
- Comply with Amazon Business features to appeal to business customers.
By following these steps, you can stand out on Amazon Business and get your products in front of the right buyers.
